Technology

Perfect Corp. Reveals the Top 5 Technology Trends at the Forefront of the Digital Transformation at the Global Beauty Tech Forum – Yahoo Finance

Summary

Perfect Corp. gathered the world’s leading beauty, retail, technology, and media brands to highlight the roles AI and AR technologies play along the evolving consumer shopping journey.

NEW YORK, November 18, 2021–(BUSINESS WIRE)–Perfect Corp.’s annual Global Beauty Tech Forum returned virtually for the second year in a row on November 17th, gathering industry leaders from trailblazing global brands to spotlight the future of beauty tech and the impact of artificial intelligence (A…….

npressfetimg-2012.png

Perfect Corp. gathered the world’s leading beauty, retail, technology, and media brands to highlight the roles AI and AR technologies play along the evolving consumer shopping journey.

NEW YORK, November 18, 2021–(BUSINESS WIRE)–Perfect Corp.’s annual Global Beauty Tech Forum returned virtually for the second year in a row on November 17th, gathering industry leaders from trailblazing global brands to spotlight the future of beauty tech and the impact of artificial intelligence (AI) and augmented reality (AR) technologies across the beauty shopper journey. This year’s event, Beauty Reborn: The Acceleration of Digital Transformation with Beauty Tech, featured keynote presentations from Perfect Corp.’s Founder and CEO, Alice Chang, touching upon the importance of commerce, personalization, and a direct-to-consumer ecosystem for a successful digital strategy. The event also featured action-oriented panels and discussions featuring speakers from Shiseido Group, Meta, Allure, NARS Cosmetics, Combe – Just for Men, Laura Mercier, Cosmopolitan, Black Opal, Danessa Myricks Beauty, Vanity Planet, WWD, and Glossy, highlighting the rapid rise of AI and AR technology within the retail and beauty space.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211118005857/en/

Perfect Corp. gathered the world’s leading beauty, retail, technology, and media brands to highlight the roles AI and AR technologies play along the evolving consumer shopping journey. (Photo: Business Wire)

Leading the Future of Beauty Tech with AI and AR Technology

The conference brought together industry leaders for a glimpse into how forward-thinking brands are successfully implementing AI and AR solutions through social commerce and virtual try-on (VTO), to deliver more personalized omni-channel retail shopping experiences. Perfect Corp.’s Founder and CEO, Alice Chang, shared fascinating insights surrounding the beauty tech solutions that are set to revolutionize the beauty space in 2022, and beyond. The opening keynote announced the launch of several cutting-edge solutions, including the all-new makeup application learning software, YouCam Tutorial. The innovative tool allows brands to teach their customers how to use their products through animated application techniques that engage consumers in a new and exciting way. The opening session also announced a special offer in partnership with Meta, to allow new beauty brands to incorporate Perfect Corp.’s AR Virtual Makeup Try-On into their online stores on the Instagram platform. The limited-time offer supports Perfect Corp.’s mission to enable scale with a pledge to equip up to 100 small, medium, and enterprise brands with the award-winning technology.

The in-depth guest sessions featured power executives who elevated industry conversations around beauty and fashion technology, raising challenges and solutions around how organizations can remain agile and adapt direct-to-consumer (DTC) and physical strategies to the post-pandemic retail space.

Below are the top trends and takeaways that were gleaned during this year’s event:

<…….

Source: https://finance.yahoo.com/news/perfect-corp-reveals-top-5-140500433.html